Wednesday, May 16, 2012

Losing the “Dumb” phone for a Smartphone

The Switch

I’ve finally done it. I’ve traded in my Samsung Reality for a Droid RAZR, and oh, what a change. I thought, “I’m pretty savvy, how hard can the change be?”

Apparently, meltdown hard. I couldn’t find my pictures, I didn’t know how to change my ringtone or access any of the information on my SD card.

Eating at Olive Garden after picking out my phone, the waitress giggled while I struggled with my phone. Apparently the fact that a millennial doesn’t know how to get her pictures is hysterical (I have to admit that if I was her, I would be laughing, too).

Wednesday, May 2, 2012

Pinerly makes Pinterest easier to manage


Hootsuite, TweetDeck, CoTweet, SpreadFast, Pinerly … Wait, what’s that last one?

From Pin-n-Tell
Pinterest, the digital pin-board that’s sweeping social media lovers everywhere is not only getting more pins then ever as it grows in popularity, but is also getting the attention of others in the social media ether.

Pinerly is a Pinterest-friendly dashboard that allows brands as well as people to manage their Pinterest accounts.

Pinerly offers the same functions as if logging on to Pinterest regularly, but Pinerly has many extras to boost, according to a Mashable article.

Wednesday, April 18, 2012

Cause marketing as an advertising tool

Cause marketing or affiliate marketing are seen almost every time we enter a grocery store. We are inundated with pink packages and little cut-out sneakers on our weekly shopping trips.  But, what does it all really mean. In a nut shell, a company is pairing up with a charity or other not-for-profit organization to help promote the organization’s cause.

But, let’s break that down and delve a little deeper.

The good

A lot of not-for-profits, or organizations in general, do not have the means to do a mass campaign to fundraise or raise awareness. So when given the opportunity that another company is willing to spread the word and spend the money, who would say no?

Friday, April 6, 2012

Social gaming succeeds through virtual goods

My sad little farm :( But me with cute pigtails!
Why did I play?

Per force of an assignment, I had to give in to something most people enjoy doing on a daily basis – playing a game on Facebook. Don’t get me wrong, sometimes I do indulge in a game or two of Bejeweled Blitz, but spend money on it? That's definitely not on my top 10 list of purchases.

However, I bit the bullet and I did it. But not on Bejeweled Blitz, I decided to go to the second most popular game on Facebook – Farmville.

Wednesday, March 28, 2012

Virtual Goods: Why they exist

From mafiawars.wikia.com
My close brush

My senior year in high school I got extremely addicted to an embarrassing Zynga Facebook game. No, not Farmville. Mafia Wars.

Why was I into a game that killed people, harvested cocaine or ran illegal auto part shops? I have no idea. I claim temporary mental instability.

Wednesday, March 21, 2012

Your digital life doesn’t die when you do

If die before I wake,
I pray the Lord my soul to take.
Guide and guard me through the night
and have my last tweet take flight.


Let’s be blunt

What happens when you die? Well, there’s the few obvious ones. Your heart has stopped beating and you’re either in the ground or in a pot.

But, what happens to all you’ve done in life? All you’ve created? All the tweets, all the updates, the email accounts, the Pinterest boards, etc. What happens to it all?

It. Stays.

Wednesday, February 22, 2012

Pinterest revolutionizes social media

There’s more?

My Twitter feed exceeds 100 new tweets before an hour is up. I log onto Facebook and I have a new notification practically every time. And now there’s another social media starlight out there – Pinterest.

For weeks now, Pinterest has been popping up in my Twitter and Facebook feeds, but I never explored it. I thought, “Eh, I’ll get to it eventually.” Well, times up! Gotta learn and gotta learn fast. Why? Because Pinterest isn’t like its social media siblings. It’s the supposed “adopted one” that people don’t quite understand right away, and that’s because Pinterest is a social site that’s made for the individual’s benefit more than any of the others.